Direct access to the subconscious in 1 second
Scent Marketing is the study, analysis, identification and implementation of the appropriate multi-purpose fragrances that will enhance consumers’ emotional bond to the brand. Scent Marketing constitutes an essential pillar of communication strategy for every successful business.
Benefits
- Differentiation from competition
- Consumers’ longer stay in a place
- Emotional bonding with customers
- Easy Brand awareness
- Multiple applications of the fragrance for the benefit of the consumer
Studies have proven that targeted multi-purpose fragrances have a positive effect on buying decisions:
Fragrance: a selling tool
Advertisements and strong visual stimuli often cause a sense of confusion to consumers. The use of a targeted fragrance will instantly captivate consumers’ attention, enhancing the creation of feelings and affecting their mood.
Fragrance as a promotion tool
We can enhance the promotional activity of a product by deciding on the fragrance that will accompany it. We participate in the time and duration specific promotion of products and services with the implementation of different methods.
- We create multiple fragrance zones is a place
- We create the fragrance that the product participating in the promotional activity will be identified with
- We offer advance technologies for the implementation of promotional activities
- We offer area coverage of 30m2 to 100.000m2
- We offer an implementation period of 1′ up to several months
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